When choosing office space, remember that you can remove barriers to your professional services by making your office easily accessible. For example, having adequate parking available and good access to public transportation helps clients get to your office for the services they need. Regardless of where your office is located, safe and well-lighted parking areas can help address clients’ safety concerns.
Be sure your office is accessible to clients with disabilities, including those who use wheelchairs. Information about the Americans with Disabilities Act (ADA) Regulations for Businesses is available online.
If your practice is located in an office park or professional building, are there clear signs to help visitors find your office? Good signage is crucial. Those walking in to the lobby should be able to easily locate your office.
Before they even get to the lobby, clients can find your office without difficulty when directions are available on your practice Web site. These can include maps and, if applicable, instructions on reaching your office via public transportation. In addition, staff at the reception desk should be able to provide clear, consistent directions to your office.
You should be just as accessible. Provide office hours that are convenient for your clientele and feasible for you. Making yourself available to clients during early morning, evening or weekend hours can set you apart from your competitors. It may also help your clients attend regularly while still fulfilling their other obligations.