Educating the public about psychology and the value of psychological services
The Practice Directorate Public Relations staff in coordination with the Legal and Regulatory Affairs department continues to work with the Coalition for Patients’ Rights (CPR), more than 35 organizations representing a variety of licensed health care professionals. CPR seeks to counter efforts by the AMA Scope of Practice initiative that is designed to limit patients' choice of health practitioners.
Practice Directorate staff were interviewed by media on a variety of topics including virtual therapy, workplace, managed care and federal and state legislative issues affecting practitioners. Media coverage included The New York Times, Wall Street Journal and USA Today; magazines such as Fortune and Money; and CNN News Source, which distributes programming to its nationwide affiliates.
In September 2011, Public Relations staff and the Psychologically Healthy Workplace Program hosted a chat and question and answer session on Facebook with PWHP consultant and psychologist Dr. Matt Grawitch. Dr. Grawitch answered questions on APA’s Facebook page about workplace stress and adjusting to a new schedule when children return back-to-school.
APA released its annual stress survey on January 11, 2012 with a town hall focusing on health consequences of stress, especially for caregivers and those living with chronic illness, as well as the necessity of prevention and integrated care. The town hall was webcast to a live audience. The webcast and media coverage has already been seen by more than three million viewers with an estimated publicity value at more than 1.5 million dollars as of February 2012.
Educating members about the Disaster Response Network
At the 2011 APA Convention, APA’s Disaster Response Network brought experts together to present symposium sessions on “Understanding the Complexities of Disaster Mental Health Response: The American Red Cross, U.S. Government and APA’s Disaster Response Network” and “Honoring the 10th Anniversary of 9/11 - APA Disaster Response Network.” In collaboration with the American Red Cross in the National Capital Region, the DRN held a Foundations of Disaster Mental Health training for approximately 40 licensed mental health professionals. The DRN also hosted a special 20th anniversary reception at the Newseum to recognize and thank DRN members for their volunteer contributions.
In November, the DRN program brought together 40 Coordinators from across the US and Canada to discuss developments in disaster psychology, present information on working with diverse populations, offer guidance on running state and provincial DRN programs, and support networking.
Throughout the year DRN members and staff continued to further our partnership with the American Red Cross on both a local and national level.