The Children’s Online Privacy Protection Act (COPPA)opens in new window originally went into effect in 2000 after Congress called on the Federal Trade Commission (FTC) to give parents control over the information that websites collect about their children. The act focuses on websites and online services aimed at children under age 13. These entities are required to provide a clear privacy policy that states what data are collected and how that data are used and stored, to get parental consent prior to collecting personal information from children, and to allow parents to review and/or request the deletion of their child’s data.
In 2013, COPPA was updatedopens in new window to widen the types of protected data to include the tracking of children’s online activities with cookies and geolocation data, as well as other forms of content such as photos and videos. Additionally, the FTC updated “safe harbor” program guidanceopens in new window, which allows industry groups to seek approval from the FTC for their own self-compliance programs.
To keep pace with the evolving technological landscape, the FTC recently finalized new COPPA requirementsopens in new window, which become effective June 2025 and focus on strengthening protections regarding how websites share and potentially monetize children’s personal data. Websites and online services will now need to obtain a parent’s “opt-in” before a child’s personal data can be shared with third parties for targeted advertising.
The definition of personal data has been expanded to include other identifiers such as biometrics data. Restrictions have been imposed that limit data to be retained for only as long as necessary to perform the function for which the data were collected and a specific call-out that data cannot be retained indefinitely. Additionally, safe harbor programs will be subject to more accountability and transparency requirements, including disclosing the list of participating companies.
As technology continues to evolve, new complexities will emerge regarding how to navigate interactions with the variety of online platforms while also safeguarding the health and privacy of children. Learn more about ongoing advocacy by APA Services to support children and families.
