Marketing & Building a Practice

In today's competitive health care marketplace, making community connections is a vital activity for practitioners. While the primary benefit of local volunteer work is the chance to give back to the community, there are additional benefits, including the opportunity to learn about unmet needs and market trends in their community, diversify their practices and increase their referrals.

Small hassles can pose barriers for patients who seek your professional services. By providing good customer service, you are free to focus on delivering high-quality psychological services.

This article provides a brief introduction to Employee Assistance Programs (EAPs), describes some of the opportunities that exist for integrating EAP work into your practice, and offers suggestions for identifying and connecting with high-quality EAPs in your community.

Inexpensive ways to increase business, including business cards, free lectures, community work, and networking.

This article, combined with our original "10 Low-Cost Ways to Market Your Practice" provides a variety of tips to help your practice thrive in an increasingly competitive marketplace.

A network of strong referral sources can be instrumental in sustaining or helping to grow a practice. This article summarizes important steps you can take to improve your effectiveness in developing and maintaining referrals from other professionals.